“Specialise in a particular area and you’re much more likely to appear on the front page”

Just being in a niche area can benefit your business according to Simon Lancaster, founder owner and CEO of SJL Insurance. “Specialise in a particular area, for instance, beauty and aesthetics, and you’re much more likely to appear on the front page of a web search than if your business is more general,”

Read the full article on the Insurance Age website.