@sjl.insuranceIt’s road safety week! Organised by Brake, the road safety charity. We all drive too fast sometimes… “I didn’t notice I was going so fast!” “Everyone else is doing it so why can’t I?” “A few miles an hour won’t make much difference will it?” But every time we driver faster than the speed limit, or too fast for the road conditions, we increase the risk of a crash – and we increase the chance that someone we love will be killed or hurt on a road. Whoever you are, however you travel, We need to talk about SPEED. As the Official Insurance Partner to the Fleet Operators Recognition Scheme we recognize the far-reaching consequences of speeding, impacting individuals and businesses alike

♬ lady (hear me tonight) – Instrumental – no/vox & karaokey & Tazzy


Why is Road Safety Week important?

Let’s talk about speed

The faster a vehicle is travelling the longer it takes to stop, and the greater risk of a crash. Speed and stopping distances don’t increase at the same rate. Small increases in speed result in bigger increases in stopping distance. At higher speeds a driver has less time to react to a hazard on the road ahead of them. A vehicle can travel a long way in the few seconds it take a driver to notice and react to any danger. Slowing down gives the driver more time to avoid a crash.

At higher speeds, vehicles crash with greater force. When a vehicle crashes, it’s the amount of kinetic energy that the car has which determines the force of the impact. A small increase in speed can lead to much higher increases in kinetic energy. For example a crash at 30mph has twice as much energy and destructive potential as a crash at 20mph.

The formula is relatively simple: The higher the speed, the longer the stopping distance, the harder the crash and the greater risk of death and injury.

What can you do as a fleet operator?

See the infographic below for the facts.